Roero Wine
Project developed for Artàporter and Consorzio Tutela Roero, as a contest entry for their “Born to be Wine" Call for Artist.
The project aimed to create strong and memorable images, to tell the story of the Roero wine, its land, people, history, and tradition of a land so rich in culture, Piedmont.
LABEL DESIGN + AI IMAGE GENERATION
2024 / 3-day intensive project
Remote
Italian Wine Brand
a collaboration with
Moodboard & Concept
The series of labels produced is based on the tale of Masca Micilina from a collection by Italo Calvino. The main characters are Masino, a young boy who sleeps in a green chestnut shell, which gives him intelligence; Masca Micilina the witch, haunted by misfortunes and sentenced to be burnt at the stake; and the Count of Pocapaglia, aloof and somber, who refuses to help his villagers.
Different textures were designed and used to evoke the characteristics of the Roero territory.
Midjourney: Textures & Characters
ROERO BIANCO
ROERO BIANCO RISERVA
ROERO ROSSO
ROERO ROSSO RISERVA
ROERO SPUMANTE
PROJECT TASKS
Brief Analysis & Brainstorming
AI Image elaboration
Photoshop Collage & Photo Editing
Color & Composition Variations
Flat Graphic Layout
3D Mockups / Renders
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